Press
Loud and Proud in the Media, Since 2014
Mirth Provisions and its brands have been covered by the cannabis, beverage, and mainstream press since Legal launched in 2014.
The Legal Commercial
Made in 2015 with Portland filmmaker James Westby, and reported at the time as the first commercial ever produced for a cannabis drink. It was made to alcohol advertising standards.
Coverage
Bottom's up: Cannabis beverages are cool for the summer Legal sparkling tonics featured alongside Mirth's Giant herbal shots in this round-up of cannabis beverages worth trying.
Otto's CBD cider opens alcohol alternative market to new categories How Mirth Provisions pivoted Otto's CBD Cider into the mainstream alcohol-alternative space, with distribution across 15 states.
October's CBD Beverage Launches Otto's CBD Cider highlighted among the month's notable CBD beverage launches, featuring Double Hop Apple, Pineapple Passionfruit, and Pear Rhubarb.
Cannabis Drinks: A Good Investment Opportunity? Mirth Provisions featured as a key player in the emerging cannabis beverage investment landscape.
Mirth Provisions Drift Sublingual Spray A deep look at Drift's four-flavor sublingual spray line, built for ease of use, quick activation, and discretion.
Mirth Provisions Introduces New Drinkable Joy: The First Cannabis Beverage as Fast-Acting as Booze Announcing Gravitine™ II, a patent-pending technology delivering an average eight-to-fifteen minute onset, up to four times faster than any other non-smoked cannabis product.
Edible Cannabis Leader Mirth Provisions Expands into California via Partnership with INDUS Legal sparkling tonics and Drift sublingual sprays arrive in California through a manufacturing and distribution partnership with INDUS Holding Company.
Two WA Companies Launch Cannabis Commercial Campaigns How Mirth Provisions created a 93-second music video commercial for Legal, directed by Tribeca Film Festival alum James Westby and approved as the first cannabis ad on YouTube.
How Brand Licensing Allows Cannabis Companies to Expand Across State Lines Mirth Provisions profiled as a case study in cross-state cannabis brand expansion, shipping ready-made product from Yakima Valley to partners across the Pacific Northwest.
Mirth Provisions Drift Review An in-depth product review of Drift sublingual spray, examining formulation, effects, and consumer experience.
Mirth Provisions is Crafting Craft Cannabis in Washington How Mirth Provisions became the standard-bearer for Washington's craft cannabis movement, drawing parallels to the state's specialty coffee and craft beer culture.
Why “Craft Cannabis” is the Future of Marijuana Mirth Provisions founder Adam Stites on the emerging artisanal cannabis market and why craft production is the industry's future.
The First Cannabis Drink Commercial Was Made By a Portland Director Portland filmmaker James Westby collaborates with Mirth Provisions to produce the first professionally-made cannabis beverage commercial.
Instead Of Drinking Beer, Now You Can Buy Drinkable Marijuana Fast Company covers the launch of Legal: four flavors of cannabis-infused drinks hitting shelves in Washington state.